Search Engine Optimisation is a growing industry and is now a very important aspect of any Internet Marketing strategy. Google, Yahoo and Bing are the most popular search engines and it is very easy to get your website noticed by these search engines and potentially onto their search results pages. It’s also easy to get your website ranked high in these search engines. There are several ways to achieve this, but the most popular way is through the process of search engine optimisation. In short this is where your site is optimised or ‘designed’ so that it receives a high ranking on the search engines. There are many methods to achieve good search engine optimisation, but each one has its own unique set of factors that need to be considered and balanced to ensure a successful website.
For example many companies and individuals who do search engine optimisation will use techniques such as on-site and off-site SEO. The on-site SEO is what is found within your own web pages on your server containing relevant keywords; however this is not normally considered as being an effective method when trying to rank highly for the particular search engine term(s) you are attempting to rank for. On-site search engine optimisation is about creating relevant content that links to and from your website and building link popularity using relevant forums and blogs.
Off-site search engine optimisation is what occurs when a user enters a search term or key phrase into a search engine’s search box, these types of websites are called ‘content farms’. These content farms usually contain hundreds of different keywords or phrases which are all designed to drive up the page rank of a specific website or blog. The downside to this type of search engine optimisation is that you are only achieving a lower page ranking than the first page of the search engine results pages. The key to successful on-site SEO is to continually build upon the keywords in your keyword list, linking them to other relevant sites and articles that feature these same keywords or phrases. In addition, you should always strive to produce unique and fresh content that is written to rank high within the search engine results.